Childhood Obsity: CPA

This is a three ad print campaign that I created to promote the growing problem of Childhood Obesity with the potential client being the Canadian Pediatric Society. The campaign would directly be targeting parents. The key insight that the creative would be based upon is the fact that as kids get older many parents think the foods they eat are less important. You wouldn't fuel your baby with junk food then why on earth would that change when they grow older.