Childhood Obsity: CPA

This is a three ad print campaign that I created to promote the growing problem of Childhood Obesity with the potential client being the Canadian Pediatric Society. The campaign would directly be targeting parents. The key insight that the creative would be based upon is the fact that as kids get older many parents think the foods they eat are less important. You wouldn't fuel your baby with junk food then why on earth would that change when they grow older.

Java Firelogs Campaign.

This is a 3 part magazine campaign for Java Log. The concept was derived from the insight that Java log helps remove 10 million Kg's of coffee waste from land fills, hence all the rodents that dwell there are not getting their caffeine intake.
Maybe a bit too hard to understand. I would love to here some feedback.

Anne of Green Gables the Musical

This is a one-off magazine/newpaper ad that I created for potential client being the Confederation Center of the Arts in Charlottetown PEI.
June 8th 2008, will mark the 100th Birthday of Ms. Anne Shirley. The Theater will be showing the Anne of Green Gables musical in her honor over the month of June.

Nonsense.

If I were a toy this is what I would look like. I am pretty sure.